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Google Flights: SEO Reporting on the Search Engine's Travel Brand [UPDATED]

By Matt Greco on March 25, 2021

Travel SEOs face a constant problem: rankings aren’t dramatically changing, but traffic continues to decrease YoY. Who’s responsible? Google.

17 SEO Metrics to Monitor for the End User Experience

By Karin Straehl on January 21, 2021

If you've ever been asked to report on SEO, you have likely questioned which metrics to track.

A Strategic Approach to Geo Reporting in SEO

By Ashley Obasi on November 17, 2020

For businesses that operate in multiple locations, ranking performance will invariably differ from location to location.

Customized SEO Reporting With Rank Intelligence Widgets

By Henry Chong on October 28, 2020

With a website as unique as yours, you need unique SEO reporting options, too. That’s why we built Rank Intelligence to be fully customizable.

The Impact of SERP Features at Scale: A Visibility Share Case Study

By Mary Kate Mack on September 9, 2020

How SpareFoot Uses Visibility Share to Quantify the Impact of SERP Features at Scale

What Are the Most Popular SEO Dashboards by Industry?

By Max Stewart on August 28, 2020

When it comes to SEO reporting, there is no one-size-fits-all approach. Each industry has specific KPIs that they want to measure, and different ways to analyze data.

The Key to Reporting SEO When You Manage Multiple Domains

By Matt Greco on June 17, 2020

Some organizations have roots in multiple countries, and because of this, manage multiple domains all over the world.

Yes, It's Still Important to Track Keyword Rank

By Tyson Braun on March 9, 2020

There’s an ongoing debate among SEOs as to whether you should still be tracking keyword rankings. Personally, I think you absolutely should, so for this post, I’ve decided to share my thoughts and giv...

Reporting SEO: How to Take SEO Reports to the Next Level

By Susan Connelly on March 2, 2020

The most successful search marketers use a simple hack to scale their SEO performance – and it has nothing to do with search engines, links, or content. What's the secret to their success? Sending str...

SEO Metrics: Why to Trust Weighted Average Rank Over Average Rank

By Aidan McClain on January 30, 2020

With organic search, you have many different metrics you can report on to share your progress with your team and executives. Two of those metrics that are frequently used to evaluate content performan...

Enterprise SEO Metrics: Why Rankings Are Not the Most Important

By Mitul Gandhi on November 6, 2019

Sadly, SEOs regularly have to endure two difficult conversations about keyword rankings.

Storytelling for SEO: Telling the Right Story of Your SEO Success

By Julia Wisniewski Stewart on August 19, 2019

Developing an effective SEO strategy involves collecting and analyzing quite a bit of data, which sometimes comes without having a clear and cohesive understanding of what it all means.

How to Gain Buy-In with an Enterprise SEO Dashboard

By Tyson Braun on June 17, 2019

I have a simple rule for SEO success. Contrary to what you may expect, it has nothing to do with search engines at all.

Highlight Your Wins With Custom SEO Dashboards - Examples Included!

By Ryan Heuser on March 13, 2019

Any SEO can tell you about times where managing SEO is truly frustrating. I can think of three examples from my own experience:

Going Above & Beyond Google Analytics in the Quest for Search Visibility

By Mitul Gandhi on February 12, 2019

Anyone new to SEO learns two things right away.

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