Estimate Traffic Potential & Report ROI

Forecasting traffic potential helps build a data-driven SEO business case, linking SEO goals to ranking improvements, increased profits, and other goals that demonstrate the value of your SEO strategy. 

To create an SEO business case using SEO forecasting data, follow these six steps:  

1. Gather CTR data for mobile, desktop, brand, and non-brand.
2. Apply the CTR model to estimate current performance based on keyword search volume.
3. Compare estimates with actual analytics for adjustments.
4. Conduct keyword research to assess competitiveness using Adwords CPC data.
5. Project rank growth and apply CTR for return forecasts.
6. Present your business case!

Here are four ways to act on SEO forecasting data for quick wins: 

1. Calculate your current rate of growth and compare outcomes with or without additional SEO investment to showcase the impact of SEO efforts on rankings and visibility. 
2. Combine your keyword map with visibility predictions to identify opportunities to expand content and increase search visibility. 
3. Use tags to identify the most underserved portions of your site by correlating your SEO forecast with sales goals.  
4. Evaluate internal and external links to strengthen your biggest SEO opportunities identified in the forecast. 

For more details on how to achieve quick visibility wins using SEO forecasting data, check out our blog!

Updated search engine algorithms cause ranking fluctuations, often making it hard to monitor search visibility and the traffic that follows.

Here's how to identify your organic traffic potential using our SEO forecasting tool:

1. Create your keyword map.
2. Tag your keywords in seoClarity to segment and get a more granular analysis.
3. Determine potential optimization opportunities using Traffic Potential.
4. Filter by keyword tags to identify even more opportunities for improvement.

For more detailed insight into this SEO forecasting workflow, check out our blog!