Split testing gives SEOs the opportunity to make data-driven decisions and optimize search engine performance for improved visibility and higher organic traffic.

But generating industry-specific split-testing ideas can be a daunting task, especially after prolonged testing periods. 

That's why we've handpicked a collection of the top SEO split testing methods tailored exclusively for travel sites. To further fuel your testing creativity in the travel industry and beyond, grab our free split testing ideas template with over 1,400 ideas across 13 industries, available to download instantly. 


Table of Contents

 

SEO Split Testing Ideas for On-Page Elements on Travel Sites

Since you have direct control over on-page elements, the possibilities for split testing tactics are virtually endless. Explore these top SEO split testing tactics specifically tailored for on-page elements.

 

Snippet Tests

On accommodation list pages, try implementing ordered or unordered lists that include the count of reviews or ratings for the lodgings. Then, test whether Google implements the list of accommodations and reviews in the page’s snippet and analyze the results. 

 

List top amenities in bullet points on property pages to test whether Google lists the amenities in the snippet for the page. 

 

Meta Description Tests

On airline sites, include the full airport name in addition to or instead of the airport code in meta descriptions.

 

Try including a unique value proposition or benefit that is clearly distinct from other competitors in the meta description for your page. For example, pet-friendly, sustainable, free cancellation, etc.

 

Title Tests

Include a CTA such as "Book", "Book Now" or "Book NOW" to grab attention in search engine results pages.

 

If the absence of a common fee differentiates your products or services from competitors, include that information in the title of your page  (i.e. no booking fee).

 

Try starting titles with “[count] of Best Things To Do” on attraction pages.

 

Highlight non-monetary values such as convenience or speed for car rental pages to stand out from competitors.

 

Custom Content Tests

If a category page that a user clicked on does not have any results, replace any unfriendly messaging with a friendlier CTA, perhaps with links to closely related pages.

Unfriendly messaging:

 

Friendly CTA:

 

Add a table of contents to informational pages to gain sitelinks for in-page anchors.

 

If a page contains answers to commonly asked questions, structure the content as questions with answers and add FAQ structured data (schema).

 

SEO Split Testing Ideas for Schema on Travel Sites

Schema helps search engines better understand what’s on a web page and allows them to create informative search results such as featured snippets, knowledge graphs, and various other advanced search functionalities.

To refine and optimize various types of schema commonly used on travel websites, consider implementing the following split testing tactics.

 

Organization Schema Test: implement the slogan property to specify a slogan or motto associated with your company.

 

WebSite Schema Test: Try including the queryInput “required name=search_term_string” to indicate to search engines that the specified input field requires the user to enter a search term. This helps search engines understand the purpose of the input field, improves the accuracy of search results, and has the potential to increase the visibility of your content on search engine results pages.

 

Corporation Schema Test: Try adding the tickerSymbol attribute to specify the stock ticker symbol associated with your organization. Doing so provides search engines with additional information about the company's stock symbol, enabling them to provide more relevant and accurate data in search results.

 

BreadcrumbList Schema Test: For itemListElement values, try using simple strings when the elements in the list consist of plain strings, existing entities for unordered lists of existing data, or ListItem for ordered lists when additional context is needed or when the same item appears in different positions across various lists.

 

SEO Split Testing Ideas for Internal Linking on Travel Sites

Anchor Text Test: Try consolidating or diversifying the anchor text on your site depending on the ranking opportunity.

Long anchor text:

Consolidated anchor text:

 

Breadcrumbs Test: Add to or replace breadcrumb links and/or anchor text to improve parent or grandparent category ranking on property pages or articles. 

 

Adding Links In Body Test: Add links to related categories, articles or products in the body of property or location pages.

 

Conclusion

Unlock the full potential of your travel website's SEO performance with data-driven insights through these effective SEO split testing methods. 

Looking for more testing ideas? Don't miss out on our free SEO split testing ideas template. It's packed with 400+ SEO testing ideas per each of the 13 included industries. 

Download now and start implementing impactful SEO split testing methods today!