Title tags are critical to optimizing a page. They provide value to both users and search engines.
If your page is missing a title tag, it can be added. Read on to learn how.
Page titles are critical to optimizing a page, both for search engines and your audience. Titles give users a quick insight into the content of a result and why it’s relevant to their query.
It's often the primary piece of information used to decide which result to click on, so it's important to specify high-quality titles on your web pages.
Search engines also read the page title to better understand what that page is about. If the title tag is missing, that would be a missed opportunity to offer Googlebot more context about your page.
This issue is triggered when the title tag <title> is missing on the page or cannot be found within the <head> section (where it’s supposed to be!).
Check your content management system or the underlying page template used to render the page to check for instances of a missing title tag.
Here’s an example of HTML with no title tag:
To add a title tag, you’ll need to add <title> and </title> within the <head> section. Add text that is descriptive and concise that helps differentiate the page from others pages on your site.
The text itself is placed between the <title> and </title>, as seen here:
If you don’t have the ability to investigate or make changes to your site’s code, you can bring in your dev team for assistance.
Recommended Reading: How to Write Optimized Page Title Tags for SEO
You can leverage SEO execution platform ClarityAutomate to add title tags across your site in a matter of minutes. Adding a <title> only takes three steps.
Start by selecting “Title” in ClarityAutomate.
This optimization calls for making an addition, as opposed to deleting or updating an existing element.
Enter the text that will serve as the title of your page. That’s it!
Looking back at the example, a title tag was added in just a few minutes with ClarityAutomate.