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    Discover some of the most effective SEO strategies that enterprise companies must prioritize. Manage the challenges and gain the insights for solutions to boost your overall search visibility.

    Mark Traphagen

    Mark Traphagen

    Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

    Author's Posts

    5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

    5 Research-Backed SGE Insights All SEOs Should Know

    Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.
    Google Authorship: Is It Still Important for SEO? - Featured Image

    Google Authorship: Is It Still Important for SEO?

    What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...
    Keyword Research Insights SEOs Need in 2024 - Featured Image

    Keyword Research Insights SEOs Need in 2024

    Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.
    Navigating Google's Search Generative Experience: Your Preparation Guide - Featured Image

    Navigating Google's Search Generative Experience: Your Preparation Guide

    Is Google’s Search Generative Experience the end of SEO or just a flash in the pan? Or is it something in between those extremes?
    Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR] - Featured Image

    Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

    In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI and, in particular, ChatGPT.
    What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

    What Does Google and Bing's AI Chat Search Mean for SEO?

    “Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...
    4 Ways ChatGPT Impacts Enterprise SEO - Featured Image

    4 Ways ChatGPT Impacts Enterprise SEO

    The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.
    6 Ways to Use ChatGPT and AI for Enterprise SEO - Featured Image

    6 Ways to Use ChatGPT and AI for Enterprise SEO

    Despite ample information available on the use of ChatGPT in SEO, practical advice on implementing generative AI in enterprise SEO is lacking.
    SEO Automation: Ways to Make SEO Tasks More Efficient - Featured Image

    SEO Automation: Ways to Make SEO Tasks More Efficient

    If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much.
    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale - Featured Image

    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale

    Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not.
    Addressing Top Concerns On Using ChatGPT For Enterprise SEO - Featured Image

    Addressing Top Concerns On Using ChatGPT For Enterprise SEO

    At first glance, ChatGPT seems like a miracle solution to expensive and time-consuming SEO tasks like content creation.
    Search Matters 8: 24 April 2023 - Featured Image

    Search Matters 8: 24 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 7: 17 April 2023 - Featured Image

    Search Matters 7: 17 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 6: 10 April 2023 - Featured Image

    Search Matters 6: 10 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    2024 SEO Strategies for Enterprise Companies to Implement - Featured Image

    2024 SEO Strategies for Enterprise Companies to Implement

    Although we’re only a few months into 2023, the pace at which we’re receiving industry updates is unlike anything we’ve experienced.
    B2B Ecommerce Site Earns 30% YOY Growth in Organic Search Traffic

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