SEO constantly evolving, and it’s more than just the search results that never stand still. At the enterprise level, multiple teams — from developers to merchandisers — constantly make changes to your site.
Unfortunately, SEOs are usually the last to know about site alterations which can be detrimental to rankings, organic traffic, and your overall SEO strategy.
On the bright side, page monitoring tools help catch site changes as they happen so you can protect your rankings and traffic. To make things easy, we've outlined eight of the top SEO monitoring tools for you below.
Here are the tools we’ll explore in this blog:
An SEO page monitoring tool crawls and analyzes your web pages and alerts you when a change is detected.
By knowing what changed and when, you can mitigate any potential damage to your SEO program.
Page monitoring also involves monitoring the page's performance and providing specific annotations for the changes made. This means content marketers can correlate on-page changes with any performance metric at a page level.
If — or actually, when — other teams in your organization make changes to the site, they probably aren’t thinking about the SEO ramifications.
They’re making adjustments to achieve a goal for their own department and may unknowingly change a critical SEO element that tanks your website's rankings, SERP visibility, and traffic.
A page monitoring tool informs you of these changes, giving you the opportunity to revert any potentially damaging adjustments before you lose your search visibility.
Plus, you can correlate all site changes and their impact together into one view. For example, content marketers can pinpoint content changes and show their impact.
Recommended Reading: SEO On-Page Analysis: Comprehensive Page-Level Reporting
When it comes to choosing SEO monitoring tools, there are several key factors to consider.
For example, you want a tool that provides accurate data and insights to help you make informed decisions. Additionally, it will need to be reliable so that you can actually trust the information it provides.
Aside from the essentials, you'll also want to choose an SEO monitoring tool that analyzes your site in real-time so that you're aware of important changes as they happen. That way you can implement damage control right away if anything goes wrong.
You should also consider how many changes the monitoring tool checks for. If the tool only monitors for a handful of changes, alterations that have a significant impact on your site's SEO could go completely unnoticed.
Lastly, check to make sure the tool you choose has the option to send out alerts through the medium of your choice (i.e. Slack, Teams, SMS, etc.) to ensure a convenient user experience.
Now that you know what SEO monitoring tools are and what to look for when choosing one, let's go over some of the top SEO monitoring tools for tracking page changes.
Think of seoClarity’s real-time SEO monitoring tool, Content Guard, as your search engine optimization watchdog. It spots and alerts you to site changes before a disaster happens so you can protect your organic search program.
With continuous, 24/7 monitoring of 100+ potential page changes on a daily or hourly basis, you’ll never be caught unaware again!
Plus, intelligent SEO auditing means no over-crawling of your site which can impact loading times and overall performance.
With customizable alerts, you can set the severity level of the issues and receive your alerts via Slack, SMS, Teams, and thousands more.
You even have the option to monitor competitors’ pages to see when they update their pricing, add discounts, change their product pages, and more.
Content Guard is included in seoClarity packages. You can find out more about specific pricing on our pricing page.
ContentKing is a cloud-based SEO monitoring and auditing platform. The system operates on algorithms that prioritize how frequently to crawl your pages.
When a change is detected, your options for receiving alerts include in-app notifications, email, Slack, or an integration with Microsoft Teams.
Recommended Reading: 3 ContentKing Alternatives and Competitors
There is also a changelog that shows the history of the changes made to a page, and the ability to investigate the HTML of the page source.
Note: ContentKing was recently acquired by Conductor.
No pricing is listed on ContentKing’s website, but there is an option to start a trial.
→ Compare Conductor to seoClarity
Sitechecker offers website monitoring for business owners, agencies, and in-house marketers.
The software consists of four components:
The site monitoring portion of the solution lets you keep track of your site’s uptime and downtime, and learn about added or deleted pages. You can also track code changes, which Sitechecker says can be used to detect suspicious activity, like a site hack.
You can also view historical page changes and, since there is a Rank Tracker as well, correlate page changes to a change in SERP rankings.
Sitechecker starts at $49/month and runs up to $199/month. Sitechecker also has an enterprise package that starts at $499/month. You can request a quote to learn more.
| Basic | Startup | Growing | |
| Price | $49 per month | $99 per month | $199 per month |
| Websites | 3 | 5Unlimited | |
| Monitored Pages | 1,500 | 5,000 | 50,000 |
| Tracked Keywords | 500 | 1,000 | 2,000 |
SE Rankings is a collection of search engine optimization tools with solutions like a rank tracker, website auditor, on-page SEO checker, and a webpage monitoring tool.
Their webpage monitoring works in three steps:
Similar to Sitechecker, they note that you can be alerted to malicious code changes.
It also monitors for the following changes:
SE Ranking's pricing changes based on the frequency of rank tracking (daily, every 3 days, or weekly) and the subscription period (1 month to a year).
The price of the search engine optimization tool ranges below reflect daily keyword rank tracking for one year, priced monthly.
| Essential | Pro | Business | |
| Price | $39.20–$69.60 per month | $87.20–$151.20 per month | $191.20–$903.20 per month |
| Projects | 10 | Unlimited | Unlimited |
| Tracked Keywords | 250–750 | 1,000–1,750 | 2,500–20,000 |
| Page Changes Monitoring | X | 100 | 250 |
SEO Radar lets you monitor more than 100 site elements at daily, weekly, or hourly frequencies with custom alerts.
For example, the SEO monitoring tool will alert you when your HTML changes and provide side-by-side comparisons of the changes.
There are three ways to receive customized alerts:
Data including the full HTML, server response, alerts, screenshots, and DOM are archived.
SEO Radar ranges in price from $199/month to $999/month.
| Lite | Pro | Max | |
| Price | $199 per month | $499 per month | $999 per month |
| URLs Monitored | Up to 1,000 | Up to 4,000 | Up to 12,000 |
| Audits | 1 audit per week | 3 audits per week | Unlimited |
| Domains | 1 | 4 | 20 |
| Competitors | 3 | 6 | 20 |
| Data Archive | 3 month archive | 6 month archive | 12 month archive |
Little Warden lets you monitor 30+ site checks, grouped into the following seven categories:
Within the change monitoring, there are checks like nameserver changes, MX record changes, title tag changes, meta description changes, etc.
A change log is also available and can be sent on a custom basis — either weekly, daily, or hourly. Alerts are then sent out via email, Slack, or Webhooks.
Little Warden starts at $34.99/month and goes up to $199.99/month, depending on the package.
| Freelancer | Small Team | Agency | Large Agency | |
| Price | $34.99 per month | $54.99 per month | $89.99 per month | $199.99 per month |
| URLs Monitored | 20 | 100 | 650 | 5,000 |
| Data Retention | 2 weeks | 1 month | 3 months | 6 months |
| Checks per URL | Up to 10 | Up to 15 | Up to 20 | Up to 30 |
| User Seats | 1 | Unlimited | Unlimited | Unlimited |
Deepcrawl, now known as Lumar, is a technical search engine optimization platform made up of 3 parts: SEO analytics hub, SEO monitor hub, and SEO automation hub.
The Monitor Hub gives you a high-level view of your domain so you can see changes and trends over time.
Some of the trends you can spot are:
Then, alerts are available through email, Slack, Microsoft Teams, or in-app notifications.
No specific pricing is listed on Lumar’s website, but you can fill out a form to request pricing.
Botify is a technical search engine optimization platform that includes an AlertPanel feature — Botify's "early warning system."
The system monitors your site for any issues and sends you alerts through Slack, email, or in-app notifications.
Botify lists the following as some of the AlertPanel's uses:
Botify offers three plans — Essential, Pro, and Enterprise. No specific pricing is mentioned for the plans.
Catching page changes as they happen can mean saving your SERP rankings and organic traffic.
Investing in an SEO monitoring tool to track these changes and alert you when they happen will help you mitigate any negative effects and keep your SEO strategy running smoothly.
<<Editor's Note: This post was originally published in July 2022 and has been updated.>>