PM Digital is a leading full-service digital marketing agency that helps enterprise brands increase their online visibility through fully customizable services, proprietary technology, and hands-on industry expertise.
With offices across the country, their SEO practice serves clients across literally every vertical, including household brands in retail, education and finance. The company prides itself on sophistication and efficiency in all aspects of service.
As PM Digital’s growth continued to skyrocket, they faced a real challenge of scaling and improving insightful reporting for their clients. PM Digital’s analysis and reporting methods were well beyond the capabilities of their existing tools—which were either not scalable or required too much manual intervention.
This led to the following key challenges:
The agency needed a technology partner that could provide them sophisticated reports and insightful analysis across all their clients in an automated manner, be customizable so that they could continue to offer the quality and depth of reporting their clients were used to and be scalable to handle the volume of data for large enterprises.
As part of the process, PM Digital embarked on an evaluation of several SEO technology platforms in the market and the reporting and analytical capabilities of each one to find a partner that is “best of breed”.
The 3-month-long process focused not only on finding a company with the technology that could meet their needs today but a partner that was agile and could evolve and grow with their needs in the long run.
seoClarity prides itself on being the disruptive SEO technology platform changing how the industry thinks about scaling SEO. Rather than providing pre-canned reports, seoClarity empowers clients to analyze their data exactly how they would like to. No two agencies have the same methodologies and reporting formats and rather than try and force them to use some “standardized” template, seoClarity provides them the ability to use their existing reporting formats and visualizations.
>>> Download our customizable dashboards packet to see a snapshot of all the ways you can dashboards to fit your SEO reporting needs. <<<
This fundamental difference in approach is what appealed to PM Digital during the course of their evaluation. The ability to have the platform customized to replicate their existing reports, scale it using a continuous stream of data from several channels and generate valuable insights for their clients made seoClarity the clear choice for PM Digital.
We chose seoClarity because we saw that they already had these existing sophisticated reporting capabilities in place."
-- Richard Chavez, PM Digital Vice President of SEO
seoClarity allows PM Digital to quickly compile relevant, robust, and easy to understand reports from the massive influx of data on their clients and their clients’ competitors.
>>> Don't settle for simplistic SEO reports for your clients or executives. Gain access to insights to scale your reporting and maximize overall efficiency. <<<
PM Digital has the ability to create unlimited, customizable dashboards that offer each client powerful, individualized daily data that track KPIs, measure project and business unit performance, and paint a picture of the trends in their specific SEO landscape.
Dashboards pull in everything from real-time ranking data to competitor insights, scalable from high level for C-suite reporting to granular for the SEO team in a matter of seconds.
“Now my team isn’t spending time generating reports. Their time is spent analyzing data and providing strategic insights from the data compiled by seoClarity,” said Chavez.
As an added benefit, seoClarity offers the industry’s most granular permission settings to ensure that data is only shared with those who need to see it. PM Digital can allow any client into the platform with respective usernames and passwords.
“Giving our clients access to their report dashboards has greatly improved the communication flow between my staff and our clients,” said Chavez, further improving the efficiency of PM Digital’s reporting process.
With seoClarity, PM Digital was able to achieve:
If you're an enterprise brand or digital marketing agency looking to achieve similar success, look no further than seoClarity to solve your marketing challenges. Schedule a demo today to build your dream dashboard and maximize efficiency across the board.